Keep It Real
The technology we work with is changing every day, and along the way it's changing the very idea of reality. But it hardly matters if you can't tell people a good story with it. So we keep authenticity tucked in tight alongside creativity and innovation, and always keep an eye on the human dimension of what we're making. See for yourself.
What is XR?
Why must there be so many terms for tech that extends beyond our current reality? XR is a term to end the confusion for what truly is a simple concept. XR is the tool that connects audiences to your brand; not simply by showing your content or product but immersing them in your story and giving them a more in-depth look at your brand. Below we'll take a look at a few categories of XR.
Augmented Reality
It's on your phone, and you've probably used it before. Augmented Reality (AR) is the most accessible form of XR that places content right over your own reality. Social AR through Facebook, Instagram, and Snapchat have been the most public form of this technology. Its effectiveness with spreading messaging in a digital age has pushed new brands to develop content for web that anyone can use, from any device with a camera.
Augmented Reality
Virtual Reality
Virtual Reality (VR) is the most immersive form of XR that transports users to completely new destinations. The gaming industry has been adopting this tech to bring users further into stories, and B2B companies have adopted this tech to perfect explaining new ideas and concepts to their employees and stakeholders.
Virtual Reality
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We Always Experiment
Part sandbox, part skunkworks. After-hours jams and prime-time misfires. Some dead ends and, just maybe, some interesting beginnings.
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The OSXR team is not currently hiring but we're constantly looking for freelancers to collaborate with. Click on the links below to get connected.