LEGO Lego XR
LEGO is one of those brands that only gets better with age. During OSXR's infancy, our sister company Optic Sky Productions was already busy making LEGO spec animated versions of themselves to bring their love for the brand to life. Naturally, as infants do, our OSXR brick maniacs set out to one up our colleagues with some interactive fun.
What would I look like as a Minifigure?
Well we grew tired of asking ourselves that question, so we constructed an experience for members of the LEGO community to build their own Minifigures! With LEGO Head Builder, followers can use Facebook and Instagram’s camera to create a Minifigure that has the same hairstyle, eyes, facial features, and accessories as them! After building their Minifigure look-alike, users can record videos of their model mimicking their head, mouth, and eye movements, bringing the Minifigure to life! Endless Minifigure combinations organically resulted in over 500k impressions and 1 in 4 sharing their LEGO look-alike with the rest of the brick-building community.
+750,000 Total Impressions
20,000 Opens in the first 2 weeks
1 in 4 Captured the Experience
LEGO Brick Builder emerged as a dynamic sandbox-like experience that allows the LEGO community to freely construct their own structures anywhere by placing an AR LEGO grid on any surface. Tapping into Spark AR’s plane tracker and UI channels the familiar excitement of seeing an empty LEGO grid just waiting to have a new creation built on top of it.
A Blocky Office
The brick lovers in our animation division set the standard for personalized LEGO spec projects when they animated the entire office into Minifigures. Inspired by the distinct animation style LEGO fans and movie buffs have come to love, the animators dove head first into building brick versions of our office, team, and production set (with some explosive LEGO fun thrown in for good measure).
Visiting Lego City
Bringing the limitless interactivity that Virtual Reality lends users into the LEGO brick world was the driving force behind our immersive LEGO VR experience. Transporting LEGO fans into a world of bricks surrounded by Minifigures is just the beginning.
Exploding brick buildings, roaming the LEGO street next to pirate and Iron Man Minifigures, and seeing your hands transformed into iconic yellow hooks are all a small part of our LEGO VR world.